A recent UK Digital Health Association survey found that 67% of Londoners under 30 now start their healthcare searches on social media platforms. This shift creates multiple entry points for the city’s registered osteopaths to connect with potential patients.
Is your practice overly reliant on traditional online visibility? Omnichannel marketing campaigns with search everywhere optimisation may be the marketing strategy change you need.
The New Search Reality
When patients look for back pain treatment in 2024, they’re as likely to swipe through Instagram as they are to type into a search bar. Healthcare searches now span an average of four platforms before a patient contacts a provider.
So, where do patients and their families search for information?
- Social media – TikTok, Instagram, X, BlueSky
- AI – ChatGPT, Copilot, Gemini, SearchGPT
- Video platforms – YouTube, Vimeo
- E-Commerce Marketplaces – Amazon, eBay
Multi-platform marketing is the most cost-effective way to reach your target audience across most channels.
Building Digital Authority through Search Everywhere Optimisation
Success across multiple platforms will require a coordinated approach, and digital agencies like MedFire Media are creating, repurposing, and atomising content to serve several purposes. A single campaign could include:
- Treatment demonstrations through short-form video
- Patient education through online guides
- Clinical expertise discussed through podcasts
- Local community engagement across platforms
- Regular updates on specialised treatments through social media
MedFire Media publishes your content on hundreds of high-authority websites and digital channels to optimise local SEO and traditional search performance.
This human-generated content is atomised for search everywhere performance and contextualised for searches on SearchGPT and other AI search tools while maintaining shareability and viral potential on social media and microblogging services.
Platform-Specific Optimisation
Content that works on YouTube may fail on TikTok. Each platform demands its own approach. Healthcare providers who tailor their content to specific platforms see 40% higher engagement rates than those using one-size-fits-all posts.
MedFire Media campaigns for osteopaths are created, edited, and published through a unified marketing system to maintain a consistent brand voice across platforms. Text and visual content are designed for wide-reach and niche marketing.
Measuring Real Impact
While initial campaign results can appear within days, some channels may see results in 30 days. The key is understanding which content drives actual appointments.
Built-in performance tracking and campaign data inform your marketing strategy based on performance and patient feedback.
Over multiple campaigns, you’ll see cumulative benefits as each campaign attracts more traffic and establishes brand authority with patients, search engines, and other searchers.
If you think your practice could do with more than just traditional SEO, visit https://medfiremedia.clientcabin.com/proposal to learn how search everywhere optimisation can connect you with more patients who are actively looking for your treatments.
MedFire Media is a digital agency specialising in omnichannel and search-everywhere optimisation campaigns for osteopaths, chiropractors, cosmetic surgeons, dental clinics, orthodontists, dermatologists, and med spas.
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